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  • Book

    • Creative Restaurant Branding
      • Overview
      • About the author
      • Press

    • Nicoletta Polliotto      Ilaria Legato     

      Creative Restaurant Branding

      How to bring out the extraordinary Identity of your Restaurant

      • Overview
      • About the author
      • Press

      Overview

      The Creative Restaurant Branding® method is a journey into creating the personality of your restaurant – a winning strategic and positioning element to identify your target audience.

      Nicoletta Polliotto and Ilaria Legato, who have years of hands-on experience with professional solutions for the development of the Italian restaurant industry, have written this manual for all the entrepreneurs, restaurateurs and chefs who have opened or want to open a business, but also for young professionals who are approaching the catering world for the first time.

      The book takes a practical approach, providing guidelines, templates and exercises for creating a restaurant business from scratch. It includes a valuable work grid to help you develop your own branding strategy, from conception to development. You will learn how to identify the personality of your restaurant and recognise the power of customer relationship; you will also learn to create empathy in your communication with existing and future customers (brand communication). Rounding out the course is a series of case studies from national and international companies; these inspirational experiences can help you identify your very own winning modus operandi.

      The authors will lead you and support you as you open your business and make it grow, following a well thought-out path and forging it into something memorable and unique. After all, in today’s world a good idea is no longer enough to be successful – vision, strategy and planning are just as important.

      About the author

      Nicoletta Polliotto is a digital project manager, food & tourism marketing expert, speaker, lecturer and consultant. She oversees digital projects throughout Italy from her home in Turin. She has written Digital marketing per la ristorazione (Flaccovio, 2015) and Digital food marketing (Hoepli, 2018). She edits Hoepli’s DMT Digital Marketing Turismo series.

      Ilaria Legato is a brand designer in the hotel, restaurant and catering industry. She founded the "I food designer" group and coordinates the Master in Brand Design and Management for Food, Wine and Tourism at IED in Florence.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Colours
      Pages: XXX-274
      ISBN: 9788820397968
      Price: € 27,90

    Digital formats

    • epub
      ISBN: 9788836006656
      Price: € 22,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836006656
    • Piattaforma in abbonamento: Perlego