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  • Book

    • Susana Alonso     

      Digital Wine Marketing

      A Guide to the online Promotion of Wine and Wine Tourism

    • Digital Wine Marketing
      • Overview
      • About the author
      • Press

    • Susana Alonso     

      Digital Wine Marketing

      A Guide to the online Promotion of Wine and Wine Tourism

      • Overview
      • About the author
      • Press

      Overview

      A practical and theoretical guide to develop and manage a modern wine communication and marketing strategy.

      Digital wine marketing delivers a systematic and integrated description of all the crucial elements to create and develop a digital winery: from the website to social media, from content marketing to brand identity, from influencer marketing to training, from sponsorships to online shops. The final chapter investigates wine tourism, both in legal terms and as an experience. The appendix looks at the world of wine at the time of Covid-19.

      Every topic is covered thoroughly, making the book a veritable touchstone for producers, marketers, bloggers and wine lovers alike.

      About the author

      Susana Alonso splits her time between Sardinia and Buenos Aires. She is a digital wine marketer and a sommelier. In 2015 she founded Sorsi di Web, a web agency that deals with digital communication strategies for wineries; in 2020 she founded Vigne Digitali, a development service for websites with integrated e-commerce and wine clubs.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Colours
      Pages: XXIV-280
      ISBN: 9788820394295
      Price: € 26,90

    Digital formats

    • epub
      ISBN: 9788836003921
      Price: € 21,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836003921
    • Piattaforma in abbonamento: Perlego