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Book
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Guido Di Fraia
AI marketing
A handbook for small, medium and large enterprises
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- Overview
- Resources and audio
- About the author
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Guido Di Fraia
AI marketing
A handbook for small, medium and large enterprises
- Overview
- Resources and audio
- About the author
Overview
Guido Di Fraia is back with a fully comprehensive manual to help companies seize the opportunities offered by artificial intelligence in marketing and communication activities and, more broadly, in business.
In the next few years, AI will become a dominant and far-reaching technology that will support us in every area of our daily and professional lives, becoming – much like electricity did back in the day – an indispensable commodity. Based on these premises, the book uses in-depth discussions, case studies and real how-to instructions to provide a detailed and operational vision of how AI solutions can be used to generate value in all the different phases of a marketing strategy. Thanks to the author’s signature pioneering vision, the book is a crucial tool to strategically design and implement artificial intelligence solutions for marketing and communication activities tailored to the specific needs of companies ranging from local to multinational.
Allegati e weblink
About the author
Guido Di Fraia is the founder and CEO of the IULM Artificial Intelligence Laboratory AI Lab; he is a teacher and vice-rector for Communication and Innovation at IULM University of Milan. He is the creator and scientific director of the Executive Master in Social Media Marketing & Digital Communication and in Data Analysis for Marketing. With Hoepli he has published the best-sellers Social Media Marketing (2011) and Social Media Marketing. Strategie e tecniche per aziende B2B e B2C (2015).
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Book formats
Digital formats