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  • Book

    • Liquid Google
      • Overview
      • About the author
      • Press

    • Giorgio Taverniti     

      Liquid Google

      Towards a new Internet

      • Overview
      • About the author
      • Press

      Overview

      Liquid Google is the reference book to understand what Google is today and, hence, what the Internet is today. The book has been penned by leading Italian digital expert Giorgio Taverniti.

      Google has changed, becoming liquid. However, very few have realised this and figured out how to approach it. Most people in marketing and communication still work as if they were stuck in 2007, when Google was a static, immovable phenomenon.

      Liquid Google aims to fill this void in the understanding of the new digital reality, in the hope of putting the issue of obsolete technologies behind us once and for all.

      This book provides a vision to all Google and Internet users, be they content creators, organisers, optimisers and even just searchers. Today, Google is far more than a search engine – it is the Internet itself. If you don’t understand Google’s ecosystem, you can’t play its game and take advantage of its business opportunities.

      About the author

      Giorgio Taverniti is recognised as a top SEO and digital marketing expert, having authored one of the first books on the topic, SEO Power (Hoepli, 2010), and the first Italian online SEO course.

  • Book formats

    • Binding: Paperback
      Size: 14 x 21,5
      Print: Black and white
      Pages: XVI-192
      ISBN: 9788836011100
      Price: € 21,90

    Digital formats

    • epub
      ISBN: 9788836011117
      Price: € 17,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836011117
    • Piattaforma in abbonamento: Perlego