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Book
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Davide Bertozzi
Images versus Words
Writing and Designing advertising Messages
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- Overview
- About the author
- Press
-
Davide Bertozzi
Images versus Words
Writing and Designing advertising Messages
- Overview
- About the author
- Press
Overview
A concise and effective guide to constructing advertising messages, training creativity and designing appropriate, accurate and effective communication.
Images versus Words investigates advertisement writing and visual design, particularly the form and content of the messages we use to communicate, excite and sell.
Images versus Words is a real training ground for copywriters, art directors, social media managers and creative directors, who will learn how to organise texts and images with taste and awareness – not by resorting to petty tricks or magic formulas but by applying well-proven, tried-and-tested empirical methods.
In this journey down the sometimes exhilarating roads of advertising and the sometimes impervious paths of content design, where theory and technique meet in highly creative occasions, you will be treated to more than 50 images – after all, in a manual entitled Images versus Words it couldn’t be otherwise!
About the author
Davide Bertozzi is a Romagna-native copywriter and creative director. He freelances for advertising agencies, SMEs, large companies and MotoGP riders. He teaches advertising writing at several Italian business schools and shares his professional experiences in the most important national digital marketing events.
Press
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Book formats
Digital formats