The first Italian book on Media Training: a method to help people become aware on how to communicate effectively and confidently in video by means of practical tools.
While many indicators show a clear growth of the audio world, video communication still remains the main channel for success in spreading a message to the largest possible audience.
Gianroberto Marelli, a television director with many years in a managerial career for the Mediaset group, includes in this book all his education and experience, creating an unusual video communication method which combines robust neuroscientific foundations and a practical journey to acquire the necessary elements for effective communication, beyond the video where it takes place.
This is an innovative book for businesspeople, politicians, teachers offering remote teaching and anyone who intends to improve their way of video communication for the purpose of appearing on TV, in a YouTube video, during an Instagram live, hosting a webinar or during a simple meeting.