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Book
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Marco Baldocchi
Neurofood
Neuromarketing applied to the World of Food and Wine
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- Overview
- About the author
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Marco Baldocchi
Neurofood
Neuromarketing applied to the World of Food and Wine
- Overview
- About the author
Overview
This is a guide on how to apply neuroscience to the world of food and beverage – from catering to delivery – so that consumers can get the products they want in their shopping cart and on their tables.
The outcome of the author’s many years of experience, the book lays out several case studies that can help us understand new consumer behaviours, focussing on catering activities ranging from individual points of sale to delivery, as well as brands sold by large-scale retailers.
This practical handbook features the latest scientific research on the whole world of food and wine, providing answers and suggesting effective communication strategies for brands aiming to get into consumers’ shopping carts, for restaurateurs who want to put their guests at ease, and for anyone working in the delivery field and aiming to create a relationship with customers and stand out from the masses.
About the author
Marco Baldocchi is CEO of Marco Baldocchi Group, a food marketing company based in Italy and the United States. He is a board member at the University of South Florida Marketing Faculty and a coach at 24 Ore Business School. He is Neuromarketing Research Director for the National Association of Applied Neuroscience and the author of Neuromarketing per il food (Flaccovio, 2020).
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Book formats
Digital formats