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Book
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Federica Brancale
Beyond Design Thinking
A practical Guide to innovation using Data and Creativity
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- Overview
- About the author
- Press
-
Federica Brancale
Beyond Design Thinking
A practical Guide to innovation using Data and Creativity
- Overview
- About the author
- Press
Overview
Beyond Design Thinking lays out strategies, models and techniques for solving complex problems and creating new ideas to make you stand out from the competition by combining analytical and creative thinking.
The first part of the book presents the latest innovation theories and design thinking methods, using a language accessible to all readers. The second part goes deeper into the main topic, describing how data can be integrated into creative strategies developed by high-performance, play-driven teams.
What makes the book ground-breaking is the combination of diverse elements such as data analysis, play, emotions and creativity in order to boost intuition.
Rounding out the book are numerous case studies and the author’s own hand-drawn colour canvas to aid understanding and simulation. This makes it particularly suitable for anyone who wants to learn design thinking as well as for analysts and marketers looking for cooperation-based consultancy techniques; it is also suitable for creative people keen on creating innovative product, business, communication and marketing strategies.
About the author
Federica Brancale is a data strategist, conversion rate optimisation specialist and facilitator for SMEs and multinational companies. The founder and blogger of Marketing Freaks, she is a big data and design thinking researcher for the LEGO® Serious Play® method at the University of Barcelona. In 2018 she published Data-Driven Marketing with Flaccovio.
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Book formats
Digital formats