0
Home Foreign Rights Catalogue Digital Marketing

  • Book

    • Giacomo Pini     

      Risto Boom

      Create your own Restaurant’s Success

    • Risto Boom
      • Overview
      • About the author

    • Giacomo Pini     

      Risto Boom

      Create your own Restaurant’s Success

      • Overview
      • About the author

      Overview

      A crucial tool to understand and implement the strategies and methods for starting a winning catering business.

      The book is divided into six chapters, each featuring in-depth information and case studies. It begins with the creation of a business idea, analyses the most effective models and investigates the economic & financial feasibility to assess your business plan’s market potential, risks and opportunities.

      The middle chapters focus on the fundamental organisational aspects – from choosing the right location to designing the offer as well as planning the layout and fittings. Operational aspects such as service methodologies, procedures and standards are also investigated in-depth.

      Finally, the book features an ample section dedicated to human resources – the real added value that can make the difference in a catering activity.

      About the author

      Giacomo Pini has worked in the catering industry for twenty-five years. He is a catering and tourism expert and advises many companies, organised groups, franchising chains, accommodation facilities, public establishments and national & international start-ups on strategy and marketing. As a trainer, he has topped 22,000 classroom hours; he collaborates with universities and higher education institutes.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XVI-288
      ISBN: 9788820393199
      Price: € 26,90

    Digital formats

    • epub
      ISBN: 9788836003938
      Price: € 21,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836003938
    • Piattaforma in abbonamento: Perlego