Updated and expanded, this is the ultimate guide to affiliate marketing, featuring methods and techniques to become a digital entrepreneur from scratch.
Now in its second edition, Affiliate marketing lays down the roadmap to become a digital entrepreneur by exploiting the opportunities offered by affiliation.
The chapters detail all the steps to be taken, as well as the dynamics that lead a user to make a purchase; readers will also learn how to recognise the online scams that may hide behind the affiliate marketing moniker and to steer clear of them.
The new case studies and best practices showcased in the book show how to work with affiliations in a professional manner. The handbook is completed by in-depth information on the major affiliate programmes and networks.