A practical and theoretical guide to develop and manage a modern wine communication and marketing strategy.
Digital wine marketing delivers a systematic and integrated description of all the crucial elements to create and develop a digital winery: from the website to social media, from content marketing to brand identity, from influencer marketing to training, from sponsorships to online shops. The final chapter investigates wine tourism, both in legal terms and as an experience. The appendix looks at the world of wine at the time of Covid-19.
Every topic is covered thoroughly, making the book a veritable touchstone for producers, marketers, bloggers and wine lovers alike.