Author: Fulvio Julita

Writing with AI is an invitation to develop a more fulfilling and productive relationship with technology, stimulate inventiveness, improve technical skills and offer new perspectives on writing.

Aimed at those who use writing for work - copywriters, content creators, social media managers, marketing strategists - the book covers the stages of the creative process using applications such as ChatGPT, Claude, Gemini and others. Starting from the customisation of the operating context, with brand identity guidelines, the book moves on to the organisation of ideas and then to the planning and drafting of the text. The last part of the work deals with the dissemination and adaptation of the product: visibility in search engines with SEO and reworking the original content for further formats, such as reels and carousels, for social.

Through this book, it will be possible to find inspiration, learn procedures and adopt strategies to convey value through words.

Learning to tell your story online is the key to getting recognised and creating the conditions for selling. As the author explains, if your customers cannot perceive what sets you aside from others, they’ll end up using that one go-to parameter – the lowest price.

So how can small businesses draw on their own heritage of stories, knowledge and values to stand out? How can the Internet and social media be used to gain exposure, build up a reputation and find new customers?

Fulvio Julita explains the ins and outs of storytelling for small businesses, as well as the steps to set the objectives of the narrative, organise an editorial plan, and shape the content. The book will guide you through the development of your very own strategy with practical examples, exercises and downloadable fact sheets. It also provides plenty of advice on writing, photography, video and digital channel management, as well as a description of the Five Jar and SIEPE methods: the former explains how to write content for social media, whereas the latter shows how to organise an editorial plan and stimulate creativity. Both are extraordinary tools to tell your story online the right way, right from the start.