Seth Godin, one of the most influential business thinkers and a bestselling author, offers us the most up-to-date guide to thinking strategically in a multifaceted and ever-evolving world.
In this sequel to his bestseller This Is Marketing, Seth Godin outlines a comprehensive and highly useful framework for creating an effective and elegant strategy, providing the essential building blocks for making change happen.
With the clarity and insight characteristic of the "Godin brand," This Is Strategy is a guide to developing a new way of strategic thinking and offers all the key elements needed to turn our vision into reality.
Whether you are an entrepreneur, a business leader, or someone who wants to achieve their dreams, this book will teach you to think innovatively, to see courage as a value, and to make a difference.