Dedicated to the tens of thousands of Amazon Italia salespeople, this is the first manual in Italian that highlights the fundamental strategies and techniques to take advantage of Amazon's advertising platform.
Today, there are five million Amazon vendors worldwide and the number grows by the day. And yet, less than 200,000 of these vendors manage to break through the 100,000-euro-per-year turnover wall. This means that uploading products to Amazon and hoping for good sales is no longer enough. This book provides Amazon sellers with all the strategic and operational pointers needed to set up a proper advertising strategy thanks to the Amazon Advertising platform. It details all the possibilities offered by the Amazon platform step by step: from the customer journey through Amazon to the types of sponsored ads; from the construction of a campaign to its optimisation; from store structure to the importance of data analysis.