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Book
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Matteo Bortolotti
Genius writing
The power of words to develop your idea machine
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- Overview
- About the author
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Matteo Bortolotti
Genius writing
The power of words to develop your idea machine
- Overview
- About the author
Overview
‘Stop thinking about what to write and start writing to think!’ Matteo Bortolotti reveals the practical side of writing: a super-power with which to realise ourselves and our goals.
Artificial intelligence can write anything, but it can never write what you think, feel and really want. After more than twenty years of writing and coaching, the author invites us to rediscover the irreplaceable power of writing ‘for humans’ by demonstrating why we should continue - or begin - to practice it. Writing, in fact, is not just for telling stories: writing is an extension of the mind, a tool with which to imagine and plan one’s life.
By following the principles of cardiowriting® (mental training with weekly targeted writing exercises) and the five phases of the S.P.A.C.E. method (Save, Plan, Act, Keep and Extract - an innovative organisational structure to manage the creative and informative process) you will learn to organise your projects, improve your mental wellbeing, reconnect with creativity and develop a true mental operating system: an inexhaustible machine of ideas.
Genius writing is an indispensable resource for professionals and startuppers, students and creatives who want to take back control of their lives.
About the author
Matteo Bortolotti, storyteller and communication strategist, trains digital and creative professionals. At 25, he made his debut with Mondadori and wrote his first films for RAI. He holds a chair at the International School of Comics (RE) and promotes the use of writing for personal development, design and study.
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Book formats
Digital formats