Catalogue

Writing with AI is an invitation to develop a more fulfilling and productive relationship with technology, stimulate inventiveness, improve technical skills and offer new perspectives on writing.

Aimed at those who use writing for work - copywriters, content creators, social media managers, marketing strategists - the book covers the stages of the creative process using applications such as ChatGPT, Claude, Gemini and others. Starting from the customisation of the operating context, with brand identity guidelines, the book moves on to the organisation of ideas and then to the planning and drafting of the text. The last part of the work deals with the dissemination and adaptation of the product: visibility in search engines with SEO and reworking the original content for further formats, such as reels and carousels, for social.

Through this book, it will be possible to find inspiration, learn procedures and adopt strategies to convey value through words.

An essential handbook that reveals how to harness the potential of generative artificial intelligence in the professional sphere, a practical guide to boosting productivity and creativity.

Generative AI is revolutionising the way we work and live. But how can we understand and use this technology effectively? Generative AI answers this and other questions, starting with the basics and moving on to the more advanced aspects. The work covers AI fundamentals, practical applications, prompt engineering techniques and the optimal use of AI generation tools. Packed with use cases and proven strategies, the handbook illustrates how to automate processes and integrate AI into daily routines.

An indispensable resource for anyone wishing to fully exploit the potential of AI, the book offers the keys to turning the challenges of a new technological era into opportunities.

An agile volume that deals with the history of chemistry and particles (Li-Be-Re and Ge-Ni-Al-I, from the union of the symbols of some chemical elements) in an original way and addresses some of the most curious aspects of this discipline, linked to the discovery of matter from fire in prehistoric times to radioactivity in the last century.

The book, divided into ten parts that follow one another in chronological order, accompanies the discovery of the chemical elements through some more or lesser-known scientific personalities who, with tenacity and passion, have succeeded, sometimes by chance, in laying important milestones not only in the history of chemistry but also in culture in general.

What emerges is a picture that highlights the importance of collective work among both coeval scientists and those who lived in very different eras, in a synergy capable of crossing space and time. In particular, some important figures of female scientists emerge whose fame has long remained in the shadows behind their spouses’ names.

The bible for every aspiring sommelier and for fans of Italy’s most iconic drink: wine.

A complete handbook, dealing with all aspects from viticulture to oenology, from national and international oenography to tasting, representing the indispensable support for the study of the sommelier profession in Italy and worldwide.

Vaccarini’s volume allows the reader to acquire an all-round technical and cultural background not only on the world of wine, but also on the other drinks that accompany meals. The new sommelier, as interpreted by modern catering, will in fact also have to know and match food with distillates, liqueurs, infusions or mineral waters.

Giuseppe Vaccarini, author and President of ASPI, Associazione Sommellerie Professionale Italiana (Italian Professional Sommelier Association), is the excellence in the Italian wine sector.

Twelve rivalries in cycling recounted four-handedly by Gregorio and Pisaneschi, two journalists and sports commentators who know the champions and their stories intimately, and know how to reveal the humanity and harshness of their character.

Rivalries have been the salt of cycling since the beginning of its history. Without bothering too much about Coppi and Bartali, in this book the two authors have reread the history of the last sixty years of the great competitions (the Tour, the Giro, the classics) through the clashes between the champions. And so the cannibal Merckx bites and is sometimes bitten by Gimondi and Ocaña, Moser and Saronni do not stop poking at each other even after they have stopped racing. And then the pirate Pantani, an adversary above all of himself, up to the rivalries of recent years between Pogacar and Vingegaard, Van Aert and Van Der Poel, which have rekindled the enthusiasm of the fans for a sport where contact with the riders is very close.

A breathtaking photo finish at the end of the volume makes the reader relive all the rivalries he has just read about.

With a preface by Riccardo Magrini, cycling commentator for the legendary ‘Greg&Magro’ duo and author of Close to the Clouds. I grandi scalatori del ciclismo moderno (Hoepli, 2023).

Nice to Rock You is a book that recounts the fortunate (and often fortuitous) meeting of great protagonists of rock history without whom the music world would have experienced different events.

Would Elvis Presley have become the King of rock’n’roll without Colonel Parker? Who would John and Paul have been without George Martin? Would Joni Mitchell have been a painter if David Crosby had not discovered her? And what would the music of the Red Hot Chili Peppers have been like without Rick Rubin’s insights?

"Life, man, is the art of encounter," said Vinicius de Moraes. And the history of twentieth-century music has offered us a wide range of propitious moments in which the destiny of two or more characters has intertwined, giving rise to new, unexpected scenarios that have helped to give a precise direction to the unstoppable and changing flow of history.

The book, divided into 5 sections, recounts 6 special encounters in different fields, covering curious and often little-known moments, places and circumstances. It is a unique volume in the national and international panorama, embellished by a rich iconographic apparatus and tracks that can be listened to via QR code, almost a soundtrack to the stories themselves.

How do colours affect the creation of a cocktail and how should they be balanced in a glass? In this book, the “spice master bar-lady” explains the secret colour combinations in contemporary mixology.

Describing a watermelon magenta, a basil green, a lemon yellow, a liquorice black, a strawberry red or a chocolate brown is easy because their names describe the expectations you’ll have when tasting them. However, everyone has their own imagery of a sky blue, therefore the author tries to make it objective by creating a sky-blue cocktail that anyone can recognize.

Here cocktails are conceived between stills, mortars, scales, stoves, ampoules, decorated vases filled with cardamom, nutmeg, ginger and many other elements of unconventional concoctions. In this manual, the author explains how to make a cocktail starting from the colour taken from natural ingredients and food colourings to create a new drink that can stimulate discerning consumers.

99 well-known cocktails are present, which have been reinterpreted by the author, complete with photographs and a technical preparation sheet.

Edited by Federico Mastellari, this edition has been updated to the official IBA 2023 list, with the most well-known, successful, and appreciated cocktails by the International Bartending Association, but also the great drinks left off the list.

The book is divided into three sections: the first two sections collect all the information a bartender should know to mix and make a cocktail (spirits and other ingredients, equipment, glasses, cocktail construction techniques and “homemade” preparations from raw materials).

The third section is the core of the book: a description sheet is given for each cocktail, showing photos of the drink, historical notions, the official IBA 2023 recipe, the recipe with products and balances suggested by the author, the description of the preparation and tips not to be missed, the alcohol content and the flavour.

The photographs have always been edited by Felix Reed, one of the 200 best advertising photographers in the world.

The book describes the quantitative process developed by the author in his decades as both a trader and an investor.

The author recounts his journey, stumbles and common fears in order to help the reader not to fall into the same mistakes. The aim is to build a data-driven analytical method that eliminates the interference of emotions.

Casario explains how to use the main economic-financial concepts to build a model that, through technical analysis and the study of price action, allows one to study the performance of different financial markets.

The book illustrates how to construct a quantitative approach that allows one to define the various macroeconomic regimes and how they affect the performance of the various asset classes, thus providing the investor with the statistical advantage that can enable him to obtain positive returns in the financial markets.