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Book
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Fulvio Julita
Writing with AI
How to combine artificial intelligence, strategy and creativity
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- Overview
- About the author
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Fulvio Julita
Writing with AI
How to combine artificial intelligence, strategy and creativity
- Overview
- About the author
Overview
Writing with AI is an invitation to develop a more fulfilling and productive relationship with technology, stimulate inventiveness, improve technical skills and offer new perspectives on writing.
Aimed at those who use writing for work - copywriters, content creators, social media managers, marketing strategists - the book covers the stages of the creative process using applications such as ChatGPT, Claude, Gemini and others. Starting from the customisation of the operating context, with brand identity guidelines, the book moves on to the organisation of ideas and then to the planning and drafting of the text. The last part of the work deals with the dissemination and adaptation of the product: visibility in search engines with SEO and reworking the original content for further formats, such as reels and carousels, for social.
Through this book, it will be possible to find inspiration, learn procedures and adopt strategies to convey value through words.
About the author
Fulvio Julita deals with corporate storytelling applied to digital marketing strategies. Consultant, trainer and co-founder of PLUME telling businesses, he helps companies and entrepreneurs to stand out through the Internet and social media. For Hoepli he is author of Raccontarsi online (2021).
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Book formats
Digital formats