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Book
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Marco La Rosa
Neurocopywriting
How to make Communication and Content more effective thanks to Neuromarketing
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- Overview
- About the author
- Press
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Marco La Rosa
Neurocopywriting
How to make Communication and Content more effective thanks to Neuromarketing
- Overview
- About the author
- Press
Overview
This is the first Italian handbook that explains how to apply neuromarketing and neuroscience to storytelling, in order to create more usable and effective content.
Thanks to its easy-to-read but rigorously scientific approach, it helps readers understand one of the new frontiers opened by neuroscience: the creation of effective contents constructed thanks to the knowledge of the brain and how it reacts, learns and focuses.
The author indicates the key points and the most recent discoveries, stressing risks and opportunities. Specific attention is given to Italian experiences through interviews with researchers and experts and the presentation of some business cases.
The book is designed for marketers and UX writers as well as for communication professionals in general; it is especially suitable for undergraduate and postgraduate students as well as for vocational trainees.
About the author
Marco La Rosa is a blogger, digital copywriter, content strategist and SEO specialist from Milan. He is passionate about psychology and focused on innovation. In 2019 he founded neurowebcopywriting.com, the first Italian blog entirely dedicated to the application of neuroscience to communication. Specialised in UX design and inbound marketing, he freelances for Italian and foreign digital agencies.
Press
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Book formats
Digital formats