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Book
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Philip Kotler Riccardo Pozzoli Giuseppe Stigliano
Onlife Fashion
10 Rules for a World without Rules
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- Overview
- About the author
- Press
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Philip Kotler Riccardo Pozzoli Giuseppe Stigliano
Onlife Fashion
10 Rules for a World without Rules
- Overview
- About the author
- Press
Overview
A study of the fashion market, particularly the high-end segment featuring top brands such as Gucci, Prada, Versace and YSL.
In a time of sudden drastic changes, the fashion world has also experienced major transformations. Its boundaries, its rationale and its protagonists have been redefined and the process is bound to carry on. This book aims to provide fashion entrepreneurs, professionals, consultants and students with a framework that will allow them to interpret the state of the industry and guide its evolutions.
In the first part, the authors analyse the forces behind the deep-running changes experienced by the fashion industry – the very changes precipitated by the ongoing pandemic. The second part details the ten guiding principles on which to build or rebuild the business models of fashion companies. The third and final part features interviews with the CEOs of leading high-end fashion companies as well as with some of the key digital players that have revolutionised the industry.
About the author
Philip Kotler is considered the greatest marketing expert of all time. He has written over 100 articles and more than 60 books.
Riccardo Pozzoli is a startupper and communication expert. He works in the food and fashion industries and constantly focuses on innovation.
Giuseppe Stigliano is an entrepreneur lecturing at several universities and business schools. He leads a team of over 200 talents with skills spanning business strategy, creativity, technology and data management.
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Book formats
Digital formats