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Book
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Luca Orlandini
Conversion Strategies
Business Validation, real Positioning, lead Generation
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- Overview
- About the author
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Luca Orlandini
Conversion Strategies
Business Validation, real Positioning, lead Generation
- Overview
- About the author
Overview
The book is a practical guide to optimise your business idea, increase its effectiveness and identify the best way to launch it in the market and on the web.
You will learn how to apply the most effective conversion strategy for your business, acquiring all the tools you need to become independent. You will also learn how to analyse your niche market in order to understand its potential and how to assess your budget.
Finally, the book shows you how to enhance your brand positioning with personal branding and the ikigai method and how to adapt your content marketing to all levels of awareness.
About the author
Luca Orlandini is one of the most highly regarded Italian experts on conversion strategies and tactics. He has built up over twenty thousand hours of targeted experience in Italy’s SME market. Every day, he helps entrepreneurs successfully position their business ideas in the marketplace, overcoming competition and price wars.
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Book formats
Digital formats