The book focuses on neuroselling as a new approach – based on a better understanding of the brain – to sales techniques.
This is the first scientifically sound book about the latest findings on the relationship between brain function and sales techniques.
It is designed to provide the business community with a basic understanding of the human brain and the latest findings on persuasive processes, particularly those based on the brain’s unconscious response mechanisms. For this reason, after a brief presentation of how the brain works and what its secrets are, the authors delve deeper into the processes underlying unconscious decisions, emotions and perceptions, sourcing from the latest neuroscientific research.
The outcome is a scientific and practical handbook, accessible even to beginners; it is a useful application tool for companies and individual professionals working in a topical relational context such as the business world.