This is Italy’s first book dedicated to social writing. It is a practical guide for businesses, communication agencies and professionals. It provides theoretical and practical answers to the daily questions of thousands of people working with Facebook, Instagram and LinkedIn, filling a crucial gap in the writing manual market.
Who are the users and how do you grasp their attention? How do you write a post or advertisement? How do you write a caption or biography for Instagram? The book is an indispensable guide as it answers all these questions, providing plenty of tips, examples and proven techniques for anyone working with social media.