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  • Book

    • Alfonso Cannavacciuolo     

      Web Writing and Copywriting Handbook

      Theory, Practice and Tools for better writing

    • Web Writing and Copywriting Handbook
      • Overview
      • About the author

    • Alfonso Cannavacciuolo     

      Web Writing and Copywriting Handbook

      Theory, Practice and Tools for better writing

      • Overview
      • About the author

      Overview

      This book provides theoretical and practical answers to professional writers; it is also a comprehensive guide for aspiring copywriters and writers, as well as a treasure trove for anyone wishing to boost their writing skills.
      The author goes into all the necessary skills, starting from the basics of effective writing all the way to mastering the main traditional and digital media. Readers will learn the techniques to write ads, brochures, business letters, radio and TV spots, press releases, websites, e-mails, web banners, social network texts, SEOs and much more.

      About the author

      Alfonso Cannavacciuolo is a professional copywriter. He writes for advertising agencies and businesses; he also teaches professional writing and copywriting at masters and company courses.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Pages: XXII-300
      ISBN: 9788820388003
      Price: € 29,90

    Digital formats

    • epub
      ISBN: 9788820386986
      Price: € 24,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820386986
    • Piattaforma: Torrossa
      torrossa
      ISBN: 9788820393458
      Price: € 24,99
    • Piattaforma in abbonamento: Perlego