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Book
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Fulvio Julita
Telling your Story Online
From Freelancers to SMEs – Storytelling for Digital Marketing
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- Overview
- About the author
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Fulvio Julita
Telling your Story Online
From Freelancers to SMEs – Storytelling for Digital Marketing
- Overview
- About the author
Overview
Learning to tell your story online is the key to getting recognised and creating the conditions for selling. As the author explains, if your customers cannot perceive what sets you aside from others, they’ll end up using that one go-to parameter – the lowest price.
So how can small businesses draw on their own heritage of stories, knowledge and values to stand out? How can the Internet and social media be used to gain exposure, build up a reputation and find new customers?
Fulvio Julita explains the ins and outs of storytelling for small businesses, as well as the steps to set the objectives of the narrative, organise an editorial plan, and shape the content. The book will guide you through the development of your very own strategy with practical examples, exercises and downloadable fact sheets. It also provides plenty of advice on writing, photography, video and digital channel management, as well as a description of the Five Jar and SIEPE methods: the former explains how to write content for social media, whereas the latter shows how to organise an editorial plan and stimulate creativity. Both are extraordinary tools to tell your story online the right way, right from the start.
About the author
Fulvio Julita deals with corporate storytelling applied to digital marketing strategies. A co-founder of PLUME Storytelling, he lives in a peaceful and charming corner of Italy, between Lake Maggiore and Lake Orta. He has worked in marketing for over thirty years as a creative, consultant, trainer and innovation manager. He speaks at events and conventions in the industry. In 2020 he founded and became the voice of EROI, a podcast about storytelling and businesses with stories to tell.
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Book formats
Digital formats