Subjects

Live life to the fullest invites you to take a stand in life and face the issues of illness and death. With proper awareness, you can learn to recognise the most common fears and refusals as you discover that the preciousness and frailty of life are, in fact, two sides of the same coin.

The book can act as a guide for anyone going through a hard time; for caregivers; and for anyone who feels they don’t have a proper grasp on such a crucial issue and would like to map out a path to awareness and personal growth. Thanks to this book, you will be invited to reflect on how to turn suffering into something with new meaning.

Each chapter features guided reflections, mindfulness exercises and real-life stories to help you live every day to the fullest.

This book combines modern mindfulness with the science of the mind drawn up centuries ago by the Buddha, guiding the reader along the path to turn stress and suffering into balance and self-love.

Making friends with the thoughts that crowd the mind is a bit like learning to deal with a tiger and realising that the tiger’s aggression is only a product of the mind itself. The same awareness-oriented meditation used in the 6th century BC by the Buddha and later taken up by mindfulness gives us freedom of choice, so that we can turn our unconscious behaviour into a healthier, more balanced life, where we can express ourselves more genuinely.

It is a book on the Buddhist approach to stress that offers us a series of reflections and guided meditation practices, inviting us to reclaim the thread of life as we embark on a journey through the Four Noble Truths and along the Eightfold Path, ultimately reaching the ego question from the Buddha’s point of view.

Two Italian managers, two different authors, two men with the same passion, talk about how they understand leadership in a streamlined and innovative text capable of changing the way we look at the art of doing and much more.

Passion and talent, memory, the ability to work in a team inside a company, as in everyday life. What it means to be a leader today and, increasingly, the new challenges of tomorrow. Practical skill, moving constantly between passion and performance. The decisions, dreams, solitude, choices, sharing and vision.

Leadership means successfully taking your place at the head of an enterprise, a shared journey, an adventure lasting years. A new concept of time and space for new horizons, telling the story of fine results achieved, but also of overcoming the fear of facing monumental defeats, the eternal enemies, the thin red line between success and disaster.

Two real lives and a constant exchange of ideas. A new book, made of tags and cloud, practical and inspirational, with an appendix where we can read the biographies of some of history’s greatest leaders.

The book accompanies you through all the stages of love – from falling in love to full-blown love and mature relationships – and investigates the importance of erotic intelligence in order to live a relationship with a healthy balance of emotional and physical intimacy.

Loving would not be difficult if there were not so many misunderstandings and mistaken beliefs that make things complicated and confusing. A relationship begins with falling in love, then it sometimes turns into love and finally it can become a lasting relationship with friendly or passionate overtones that make each relationship unique. Each of these stages has its reasons and its obstacles to overcome.

The book comes with audio files for practising mindfulness; it lays out the details of each stage and the tools to deal with the trials you might encounter on the road to peaceful and lasting love.

#Hybridocene is a short essay that collects the bitter reflections from a series of dialogues, led by Paolo Iabichino during the lockdown and closed with Luciano Floridi, who gives us a handbook for the hybrid age, based on suspended time – a time rife with the contradictions we are all living.

The last few years have been a middle age that has overcome the fluidity of post-modernism, leading into a contemporary age that is hard to fathom and define. The pandemic has precipitated an urgent and much-needed shift; however, we cannot rely on the now infamous “new normal” to finalise this shift.

We are at an anthropological crossroads: on the one hand there is a return to the beaten track, and on the other, an unexplored path that very few are willing to tread – the ones striving to break new and mysterious ground on a quest for new and bountiful opportunities.

#Hybridocene focuses on the themes of technology, which clearly has to come to terms with the criteria of empathy; at the same time, it also encompasses language, a new way of marketing and communicating, and last but not least the attention each of us has to pay to our digital twin, stuck inside a threshold made of atoms and bits.

This book is a roadmap for all adults – not necessarily parents – who want to live a more aware, attentive and adventurous relationship with children and youths, as they rediscover that happiness is not an extra in life but an actual birthright.

It is a guide that helps us to take care of ourselves in our educational role and then look after the children and adolescents we care about; it teaches us how to rethink what it means to grow up, making happiness the number one educational priority.

Each of the book’s six sections is enriched by practical suggestions, enabling us to approach mindfulness in a sustainable and welcoming manner. The book then delves into the practices of the heart, exploring qualities such as attention, kindness, acceptance and compassion. They are qualities that everyone possesses, but that mindfulness helps us to nurture in our relationship with children and youths. The last part of the book includes ideas for putting mindfulness into practice at home and in the classroom, with expressive games, guided practice and thematic narratives available both in print and as audio tracks.

A book you can read again and again as you learn how to look after yourself, whenever your love life takes a left turn and you need to feel wanted, reassured and less alone.

This is an essay to remind us that we all deserve plenty of love in all of its forms; that we shouldn’t be afraid, guilty or ashamed of rediscovering the value of being single as a transitional phase, as a possible choice or as an inner state. You can live the book to the fullest thanks to the author’s experience as a mindfulness teacher, as you take advantage of the 7 audio files (accessible via QR Code) containing guided meditations and reflections. The book also includes a personal practice sheet.

An essay that aims to discover the hidden meaning of the small data that we sow daily on the Web with our tablets and smartphones.

There are footprints we leave behind that look nothing like the soles of our feet but have more to do with our fingertips. They are the traces we leave on our devices every day, when we enter queries on the web, send emoticons on social media and swipe on apps. These small data contain so much of us human beings and can explain behaviours, consumption choices, language codes and cultural tensions. Digital ethnography is precisely the subject whose purpose is to accurately map small data on the web.

The ultimate goal is to gain a better understanding of our hyperconnected present, to improve brand communication strategies and to intercept the faint signals of the future on the horizon. After all, online territories are not inhabited by anonymous users but by real people with needs, fears and dreams. This book tells us where the most subtle data are collected and how they are turned into stories worth telling.

This smooth, practical essay explains how and why investing in empathy, experience and storytelling is essential to be competitive in a market where algorithms set the rules.

How can you ride the waves of today’s techno-economic tsunamis without being overwhelmed? Well, by becoming #phygital – physical and digital, offering places of contact and handy services just a click away! Values, emotions and humanity are the core of a new marketing model designed for a world where the digital dimension is increasingly connected to physical experience.

In the words of series editor Paolo Iabichino, #Phygital is a trace left by a pioneer. The book caters to students, marketing managers and (small) entrepreneurs, showing how digital marketing and social psychology should merge if we want to save local shops from the competition of a future that is already here (the big online players) and turn human resources from fixed costs into real sources of worth.

An essay providing solid scientific evidence on how so-called persuasive technology is changing our brains, our behaviours and our habits, making us addicted.

Unbeknownst to us, technology designed to serve humans has ended up making us addicted to smartphones, social networks, apps and videogames. The author investigates the pathological relationship we have with our devices and reverses a common perspective, denouncing the responsibility of the most powerful and least transparent industry in the world: the overlords of Silicon Valley.

The book is designed for anyone concerned about the future and the changes that are taking place. It is for anyone with practical as well as ethical questions about why we eventually became addicted to our devices.